Law Firm Website Grader
Hiring a lawyer is a high-stakes, high-trust decision, and most prospects are anxious when they land on your site. This grader scores your law firm website on what actually earns the call: visible credentials, clear practice areas, real client reviews, and an effortless way to request a consultation.
We detect a professional services page and weight trust and proof the heaviest, because that is what converts a nervous prospect into a signed client. You get a Revenue Grade, all nine subscores, and the three fixes that will move the most consultations.
What this audit checks
- ✓Credentials and qualifications shown — bar admissions, years practicing, case results, recognizable affiliations (a check that runs specifically for professional services)
- ✓An easy way to make contact: a click-to-call number, an email, or a short consultation form
- ✓Name, address, and phone present and consistent for local trust and map visibility
- ✓Client reviews, testimonials, or ratings so prospects trust your judgment before they call
- ✓LegalService or LocalBusiness schema plus FAQ-style answers to the questions clients actually ask ('How much does a consultation cost?', 'Do you handle cases like mine?')
Who it’s for
Solo attorneys, small and mid-size law firms, and legal practices running their own site.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- What does the grader check on a law firm page that it skips on other pages?
- The credentials check runs only for professional services pages like law firms. It looks for signals of qualification — bar admission, years of experience, named results, recognizable affiliations. For a law firm, credentials are the proof, so we surface a missing-credentials finding that a generic page checker would not.
- Why does trust score matter more than SEO here?
- Our rubric applies the highest trust weight to professional services pages. A law firm prospect is handing over money and a legal problem, so the silent objection is 'can I trust this firm?' The grader checks HTTPS, visible contact details, reviews, and credentials, and weights those gaps as the biggest revenue risk on the page.
- Can the grader review pages with sensitive client information?
- It only fetches the single public URL you submit — the same page any visitor or search engine sees. It does not log in, access portals, or read anything behind a client login. For ethics and confidentiality, only submit public marketing or practice-area pages.
Related guides
- Local business website checklist
- How to increase your ecommerce conversion rate
- How to structure service pages for AI Overviews
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Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.