Marketing Agency Website Grader
An agency site has a credibility problem to solve: prospects assume you can talk a good game, so they look for evidence you deliver. This grader scores your agency website on what actually books discovery calls: case studies and a portfolio, quantified results, a clear statement of who you help and how, recognizable client logos, and one obvious next step. If a buyer can't quickly see proof and a way to start, they bounce to the next agency.
Revenue Grader detects an agency page and weights proof most heavily, then layers in message clarity and conversion. You get a Revenue Grade, all nine subscores, and the three changes most likely to turn site visitors into qualified inbound leads.
What this audit checks
- ✓Case studies or a portfolio that show real outcomes you delivered
- ✓Quantified results in the copy (percentages, dollar figures, client counts) rather than vague claims
- ✓A clear value proposition: who you help and the outcome you produce
- ✓Client logos, testimonials, or ratings used as trust signals
- ✓One focused next step (book a call, request a proposal) instead of competing CTAs
Who it’s for
Founders and marketers at marketing, creative, web, SEO, PPC, and growth agencies who want their site to generate qualified leads.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- What separates an agency site that converts from one that doesn't?
- Specific, attributable proof. Named case studies with real numbers ('cut cost-per-lead 38% in 90 days') beat generic 'we drive growth' copy every time. The grader checks for case studies, quantified results, and proof placement, then flags where you are relying on adjectives instead of evidence.
- Should my agency homepage have one CTA or several?
- Lead with one primary action, usually 'book a call' or 'request a proposal', and keep secondary links subordinate. The grader flags when competing forms or unclear CTAs split a prospect's attention.
- Does this work for a single service page or just the homepage?
- Both. Paste any public page: your homepage, a specific service page, or a campaign landing page. The engine detects the page type and grades it against the standard that fits, so service pages get judged on conversion and proof, not homepage breadth.
Related guides
- How to improve landing page conversion
- How to get your website cited by ChatGPT and AI search
- Why is my website not converting?
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.