Nonprofit Website Grader
A nonprofit site has to do two things at once: make the mission clear enough that a stranger cares, and make giving so easy that a moved visitor doesn't lose momentum. This grader scores your nonprofit website on exactly that: an unmistakable donate path, a clear statement of the problem you solve and the impact each gift creates, the trust signals donors look for, and the technical and mobile readiness that keep the giving flow from breaking.
Revenue Grader detects a nonprofit page and grades it differently from a sales page: it weights trust and mission clarity most heavily, treats the donation path as the primary conversion, and skips sales-style checks that don't apply. You get a Revenue Grade, all nine subscores, and the three highest-impact fixes for lifting donations.
What this audit checks
- ✓A clear, prominent donation path treated as the primary action
- ✓Mission clarity: the problem you solve and the impact each gift creates, stated plainly
- ✓Trust signals donors expect (transparency, guarantees of how funds are used, recognizable affiliations)
- ✓HTTPS, fast response, and mobile readiness so the giving flow never breaks on a phone
- ✓Structured data and answer-style content so search and AI engines can identify and surface your cause
Who it’s for
Nonprofit founders, executive directors, development and communications staff, and the agencies that build their sites.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- How is the nonprofit grade different from a business grade?
- The engine recognizes a nonprofit page and changes what it grades. The donation path becomes the critical conversion check, trust and mission clarity carry the most weight, and sales-only checks like product pricing and add-to-cart are skipped. You get a grade tuned to how donations actually happen.
- What's the most common reason a nonprofit site loses donations?
- A donate button that's hard to find or a giving flow that asks for too much before the gift. Momentum matters: when a visitor is moved, the path to give should be one obvious step. The grader checks whether a clear donation path is present and flags friction in the flow.
- Can grading help us show up in AI assistants and search?
- It checks the on-page signals that make that more likely: structured data, answer-style content about your cause, and extractable text. We frame this as readiness, not a guarantee. No tool can promise inclusion in AI answers or search results, but clean signals make it more likely engines can identify and cite your organization.
Related guides
- How to get your website cited by ChatGPT and AI search
- Why is my website not converting?
- What is answer engine optimization (AEO)?
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.