B2B SaaS Website Audit
B2B SaaS buyers leave the moment they can't tell what you do, who it's for, and why it beats the tool they already use. This audit scores your B2B SaaS site on the levers that drive trial starts and demo requests: an outcome-led message a buyer gets in seconds, one focused CTA (start free or book a demo), quantified proof, a clear pricing path, and a single conversion path that isn't fighting itself with too many forms.
Revenue Grader detects a SaaS landing page and weights message clarity and CTA most heavily, then layers in proof and conversion. You get a Revenue Grade, all nine subscores, and the three highest-impact fixes for moving signups and qualified demo requests.
What this audit checks
- ✓An outcome-led headline a buyer understands in seconds, not a feature dump
- ✓One focused primary CTA (start free / book a demo) above the fold, not competing asks
- ✓Quantified proof: metrics, customer counts, recognizable logos, and case studies
- ✓A clear pricing path so self-serve buyers don't bounce to compare
- ✓A single conversion path (the engine flags too many competing forms) plus risk reversal like a free trial or no credit card required
Who it’s for
B2B SaaS founders, growth and demand-gen marketers, and product marketers responsible for trial and demo conversion.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- Should we lead with a free trial or a book-a-demo CTA?
- It depends on your motion and price. Self-serve, lower-priced products usually lead with a free trial; higher-touch, higher-ACV products lead with a demo. The audit flags when your primary CTA is unclear or competing with other asks, which is the more common problem than picking the wrong one.
- We hide pricing because deals are custom. Is that a problem?
- Often, yes. Buyers who can't find any pricing assume it's expensive or leave to compare. If pricing is genuinely custom, show a representative range or a 'starting at' figure. The engine checks for a visible price or a clear pricing path and flags a total absence.
- How is this different from a generic SEO or CRO checker?
- It grades your page against the standard for a B2B SaaS landing page specifically, weighting clarity and CTA the way SaaS conversion actually depends on them, and it includes an AI Search Readiness lens for ChatGPT, Perplexity, Google AI Overviews, and Gemini. You get conversion, SEO, and AI readiness in one pass, with fixes ranked by revenue impact.
Related guides
- What is answer engine optimization (AEO)?
- What is generative engine optimization (GEO)?
- How to get cited by Perplexity
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.