Website Conversion Audit
A conversion audit answers a simple question: why aren't more of your visitors taking action? This free tool audits your page across the levers that actually move conversion — clarity, CTA, trust, proof, and friction — and ranks the fixes by impact.
It's built for revenue, not vanity. Instead of a generic checklist, it grades your page against the conversion standard for its specific type and hands you a focused list of what to change first.
What this audit checks
- ✓Friction in the primary conversion path (too many forms or asks)
- ✓Weak or generic call-to-action wording
- ✓Missing trust and risk-reversal near the offer
- ✓Unclear value proposition that slows comprehension
- ✓Mobile usability issues that block action on phones
Who it’s for
Business owners and marketers who have traffic but want more of it to convert.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- How is a conversion audit different from an SEO audit?
- An SEO audit focuses on getting traffic; a conversion audit focuses on what that traffic does once it arrives. We score both, but the emphasis here is turning existing visitors into customers.
- What should I fix first?
- Start with the highest-impact, quickest items — usually a clearer headline, a single strong CTA, and visible trust signals. Our report orders fixes exactly this way.
Related guides
- What is a good website conversion rate?
- Why is my website not converting?
- Page-type-specific vs one-size-fits-all website grading
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.