Should I show prices or gate them behind a demo?

Self-serve buyers usually leave when they cannot find a price, and AI assistants cannot cite a number that is not on the page. If your pricing is custom, show a starting-at figure or a representative range. The audit flags when no price is detectable.

How many CTAs should a pricing page have?

One clear action per plan. Competing buttons split attention and lower completion. We check that each plan points to a single, specific next step rather than a wall of equal-weight links.

Why does the audit care about AI search on a pricing page?

People ask ChatGPT and Perplexity what tools cost. We grade readiness, meaning whether your prices and plan details are in extractable text with matching schema. It improves the chance of an accurate citation but never guarantees one.

Pricing Page Audit

The pricing page is where interest turns into a decision, and small confusions cost real revenue. This audit checks whether your plans are visible in the page itself, whether there is one obvious next step per plan, and whether proof and risk-reversal sit close to the buy or trial button.

It also reads your pricing page the way an answer engine does. AI assistants get asked what a tool costs, and they can only repeat numbers that are in plain, extractable text. We grade whether your prices are quotable, whether the page declares a clear entity, and whether FAQ-style answers cover the questions buyers actually ask.

What this audit checks

✓Pricing is present in the rendered HTML, not hidden behind a script or a contact gate
✓One clear primary action per plan (start trial, buy, talk to sales)
✓Risk reversal near the button: free trial, no credit card, easy cancel
✓Specific, quotable numbers an AI assistant could repeat in an answer
✓Answer-style FAQ content covering common pricing objections
✓Trust signals and proof placed within sight of the plan buttons

Who it’s for

SaaS founders, growth and product marketers, and anyone optimizing a plans-and-pricing page.

You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.

See what’s included

FAQ

Should I show prices or gate them behind a demo?: Self-serve buyers usually leave when they cannot find a price, and AI assistants cannot cite a number that is not on the page. If your pricing is custom, show a starting-at figure or a representative range. The audit flags when no price is detectable.
How many CTAs should a pricing page have?: One clear action per plan. Competing buttons split attention and lower completion. We check that each plan points to a single, specific next step rather than a wall of equal-weight links.
Why does the audit care about AI search on a pricing page?: People ask ChatGPT and Perplexity what tools cost. We grade readiness, meaning whether your prices and plan details are in extractable text with matching schema. It improves the chance of an accurate citation but never guarantees one.

Related guides

More free graders

Checkout Page Audit About Page Audit Blog Post SEO Grader AI Search Readiness Grader Answer Engine Optimization (AEO) Audit ChatGPT Visibility Grader Perplexity Citation Readiness Checker Google AI Overview Readiness Checker

Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.