Real Estate Agent Website Grader
Buyers and sellers shop agents the way they shop homes — fast, on a phone, and on trust. This grader scores your real estate website on what turns a browser into a lead: clear local market focus, an easy way to request a valuation or a showing, visible reviews, and proof you actually close deals in their area.
We detect a local business page and weight trust, mobile usability, and local SEO the heaviest, because that is how a 'realtor near me' visitor decides. You get a Revenue Grade, all nine subscores, and the three fixes most likely to generate inquiries.
What this audit checks
- ✓A lead-capture path: a home-valuation or contact form, a booking link, or a click-to-call number
- ✓Name, location, and phone present so buyers and local search can place you in the right market
- ✓Client reviews, testimonials, or ratings that show you close — social proof is weighted heavily on this page type
- ✓Mobile viewport and a one-tap action, since most property searches happen on a phone
- ✓RealEstateAgent or LocalBusiness schema and answer-style content for questions like 'What's my home worth?' and 'Which neighborhoods do you cover?'
Who it’s for
Individual agents, brokers, and small real estate teams running their own lead-generation site.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- What's the single biggest lead leak the grader finds on agent sites?
- Usually a buried or missing lead-capture path on mobile. The grader checks for a form, a booking link, or a click-to-call number, and applies a high mobile weight to local business pages. If a visitor on a phone can't request a valuation or tap to call in one move, the inquiry is lost — and we rank that fix near the top.
- Does it grade my IDX or listing search?
- It grades the public page you submit as rendered HTML, including whether key content and calls to action are present and extractable. If your listing search loads only via JavaScript, the grader may flag thin extractable content — a signal that search and AI engines can't read it either. It does not crawl every listing.
- How does it help with local and AI search?
- It checks the on-page signals that improve local and AI Search Readiness: consistent name and location details, LocalBusiness or RealEstateAgent schema, and answer-style content about your market and process. We label this readiness, not confirmed visibility — it raises your odds of being surfaced for 'near me' and AI queries, but no tool can guarantee placement.
Related guides
- How to structure service pages for AI Overviews
- The anatomy of an AI-search-ready landing page
- What is a good website conversion rate?
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Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.