Home Services & Contractor Website Grader
Most people who land on a contractor site are ready to act: their AC is out, a pipe burst, or the roof is leaking. They want to call or book fast, and they want proof you are licensed and won't rip them off. This grader scores your HVAC, plumbing, roofing, electrical, or general contracting site on exactly those things: a click-to-call number, a booking path, reviews, a service area, and the local SEO that puts you in front of 'near me' searches.
Revenue Grader detects that you run a local service business and weights trust and mobile most heavily, because that is how these jobs are won. You get a Revenue Grade, all nine subscores, and the three highest-impact fixes ranked by how much they move booked jobs.
What this audit checks
- ✓Click-to-call phone number and a booking or quote-request path the engine can detect
- ✓Name, address, phone, and hours (NAP) present for local trust and map packs
- ✓Reviews, ratings, guarantees, or trust badges placed near the action
- ✓A mobile-actionable next step (tap-to-call or request service) for phone visitors
- ✓LocalBusiness structured data so search and AI answer engines can identify your service area
Who it’s for
HVAC techs, plumbers, roofers, electricians, remodelers, and other home-services contractors who get leads from their website.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- Why is click-to-call so important for a contractor site?
- Most home-services searches happen on a phone during an urgent problem. If the visitor has to hunt for a number or fill out a long form, they call the next contractor instead. The grader checks whether a phone number and a one-tap action are present and flags it if they are buried.
- Do you check my Google Business Profile or map ranking?
- No. We grade the single public page you submit: its NAP details, LocalBusiness schema, reviews on the page, and mobile readiness. That on-page foundation supports your local presence, but map-pack ranking and citations need a dedicated local SEO tool.
- What usually costs contractors the most jobs?
- A missing or hard-to-find phone number, no visible reviews, and no proof of licensing or guarantees. Visitors decide fast and trust is the silent objection. The report orders these fixes by revenue impact so you tackle the costliest first.
Related guides
- What is a good website conversion rate?
- How to improve landing page conversion
- How to get your website cited by ChatGPT and AI search
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.