Medical Practice Website Grader
Patients choosing a clinic are weighing trust above everything: are you qualified, are you reachable, and can I book without calling during work hours? This grader scores your medical practice website on those exact signals — credentials, hours and location, online booking or a contact path, and patient reviews.
We detect a professional services page and weight trust and proof the heaviest, then read the page the way an anxious patient and an AI assistant both would. You get a Revenue Grade, all nine subscores, and the three fixes most likely to bring in appointments.
What this audit checks
- ✓Credentials shown — board certifications, qualifications, years in practice, hospital affiliations (a check specific to professional services pages)
- ✓A clear next step for patients: online appointment booking, a click-to-call number, or a short contact form
- ✓Name, address, phone, and hours present so patients and local search can find and trust you
- ✓Patient reviews, testimonials, or ratings near the booking action
- ✓MedicalOrganization or LocalBusiness schema and answer-style FAQ content for questions like 'Do you accept new patients?' and 'What insurance do you take?'
Who it’s for
Independent clinics, group practices, specialists, and allied-health providers managing their own site.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- Does the grader check whether patients can book online?
- Yes. The lead-capture and mobile conversion-path checks look for an appointment-booking link, a phone number, or a form. If a patient can't book or reach you without leaving the page, the grader flags it — online booking and click-to-call are the actions that turn a search into an appointment.
- Why are credentials and trust scored so highly for a clinic?
- Our rubric gives professional services pages the highest trust weight, and the credentials check runs specifically for this page type. Patients are deciding who to trust with their health, so missing board certifications, qualifications, or visible contact details register as the highest-impact gaps on the page.
- Is this a HIPAA or compliance audit?
- No. The grader scores marketing effectiveness — conversion, trust, clarity, SEO, AI Search Readiness, mobile, and technical signals on the public page you submit. It does not assess HIPAA, accessibility law, or medical compliance. Pair it with proper legal and compliance review for those needs.
Related guides
- How to increase your ecommerce conversion rate
- How to structure service pages for AI Overviews
- The anatomy of an AI-search-ready landing page
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.