Accountant & CPA Website Grader
Clients hiring an accountant or CPA are about to share sensitive financial information. Before they fill out a contact form, they check your credentials, your specializations, and whether you seem reachable. This grader scores your accounting website on the signals that earn that trust: visible qualifications, a clear statement of who you serve, and an easy way to start a consultation.
We detect a professional services page and weight trust and credentials most heavily, then layer in message clarity and conversion. You get a Revenue Grade, all nine subscores, and the three fixes most likely to turn visitors into consultation requests.
What this audit checks
- ✓Credentials visible: CPA license, enrolled agent status, or firm certifications that establish you as qualified
- ✓A clear, low-friction consultation path: a short contact form, a booking link, or a click-to-call number
- ✓Specializations stated — tax, bookkeeping, advisory, industry focus — so visitors can confirm you handle their situation
- ✓Name, address, phone, and hours for local trust and 'accountant near me' visibility
- ✓Client reviews or testimonials near the contact action
- ✓AccountingService or LocalBusiness schema and answer-style FAQ content for questions like 'Do you work with small businesses?' and 'What are your fees?'
Who it’s for
CPAs, enrolled agents, bookkeepers, and accounting practices looking for new clients from their website.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- Why do credentials matter so much for an accounting website?
- Because clients are handing over their most sensitive financial records. A missing CPA license, no mention of qualifications, or no indication of your specializations registers as a high-risk finding — the same way it does for law firms and medical practices. Our grader applies professional-services trust weights to accounting pages and surfaces the credentials gap as a top fix when it is absent.
- Should I list my fees on my accounting website?
- At minimum, showing a service structure or a 'pricing depends on your situation — contact us for a quote' line helps. Visitors who can't find any pricing signal often assume it's outside their budget and leave. The grader checks for visible pricing or a clear path to get one, and flags a complete absence as a conversion gap.
- Does this check my local search presence?
- We check the on-page local SEO foundations: consistent name, address, phone, and hours; AccountingService or LocalBusiness schema; and answer-style content about your services, location, and process. That on-page foundation supports local visibility. Map-pack ranking and citation consistency across directories need a dedicated local SEO tool.
Related guides
- How to get your website cited by ChatGPT and AI search
- Why is my website not converting?
- What is answer engine optimization (AEO)?
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Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.