Hotel & Hospitality Website Grader
Hotel guests often start on OTAs and come to your direct site when something makes them want to book there instead. To win that booking, your site has to do two things quickly: make the room, price, and experience clear, and make booking directly as easy as clicking a button. This grader scores your hotel or hospitality website on the signals that win direct bookings — a visible booking path, location and amenities stated in plain text, guest reviews, and the mobile experience that turns a phone search into a reservation.
We detect a hospitality page and weight the booking path and trust signals the heaviest, because those are where direct bookings are won or lost. You get a Revenue Grade, all nine subscores, and the three fixes most likely to increase direct reservations.
What this audit checks
- ✓A direct booking button or availability-check entry point that visitors can find without hunting
- ✓Location, check-in details, and contact information present for guests who need to reach you
- ✓Guest reviews or ratings on the page — social proof that builds trust before the booking
- ✓Key amenities and room types described in extractable text, not only in images or JavaScript
- ✓Mobile readiness: a working booking path and a fast-loading page on the phone
- ✓LodgingBusiness schema and answer-style FAQ content for questions like 'Is breakfast included?' and 'What is your cancellation policy?'
Who it’s for
Independent hotels, boutique inns, bed and breakfasts, and vacation rentals managing their own direct booking website.
You’ll get a Revenue Grade, all nine subscores, and your top fixes free — with the full ranked plan and downloadable report available on upgrade.
See what’s includedFAQ
- What is the biggest conversion gap on most hotel websites?
- Usually a booking path that is harder to find or use than the equivalent flow on an OTA. Guests comparing their options want to book directly — the rate, the flexibility, or a personal preference — but if the direct booking button is buried or the availability calendar is hard to use on mobile, they go back to the OTA. The grader checks for a visible booking path and the mobile experience around it.
- Should I show room prices on my hotel website?
- Yes. Guests who can't find any pricing signal often leave to check an OTA where rates are front and center. Even a 'rates from' figure or a clear path to a real-time availability check gives visitors the anchor they need. The grader flags when no pricing or booking-path entry point is detectable on the page.
- Does this check if AI assistants recommend my hotel?
- It checks the on-page signals that support AI search readiness: LodgingBusiness schema, consistent location details, answer-style content about amenities and policies, and extractable text AI engines can read. We label this readiness — it raises your odds of being surfaced for queries about accommodations in your area, but no tool can guarantee inclusion in any AI recommendation or search result.
Related guides
- What is answer engine optimization (AEO)?
- AI SEO vs traditional SEO vs CRO: what's the difference?
- Why do generic website graders miss AI search readiness?
More free graders
Results are automated guidance, not guarantees of revenue, rankings, or AI visibility. See our AI Output Disclaimer.